The COVID-19 pandemic impact on the TV commercials content in European countries
Magdalena Grebosz-Krawczyk, Dagna Siuda
Year of publication: |
2022
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Authors: | Grebosz-Krawczyk, Magdalena ; Siuda, Dagna |
Published in: |
Marketing i menedžment innovacij : m&mi. - Sumy : [Verlag nicht ermittelbar], ISSN 2227-6718, ZDB-ID 2647971-0. - 2022, 2, p. 76-85
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Subject: | consumer | coronavirus | COVID-related content | Europe | SARS-CoV-2 | TV advertisement | TV-commercial | Coronavirus | EU-Staaten | EU countries | Konsumentenverhalten | Consumer behaviour | Wirkungsanalyse | Impact assessment | Europa | Werbung | Advertising | Epidemie | Epidemic | Werbewirkung | Advertising effects |
Saved in:
freely available
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.21272/mmi.2022.2-07 [DOI] hdl:11159/8940 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013277504
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