The creative experience and its impact on brand image and travel benefits : the moderating role of culture learning
Year of publication: |
October 2018
|
---|---|
Authors: | Huang, Chiung-En ; Liu, Chih-Hsing |
Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 28.2018, p. 144-155
|
Subject: | Creative experience | Religious beliefs | Brand image | Culture learning | Travel benefit | Markenimage | Kreativität | Creativity | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour | Markenführung | Brand management |
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