The criteria for successful services brands
| Year of publication: |
2003
|
|---|---|
| Authors: | Chernatony, Leslie de ; Segal-Horn, Susan |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 37.2003, 7, p. 1095-1118
|