The @critical role of corporate brand equity in B2B marketing : an example and analysis
Jason Ryan; Sari Silvanto
| Year of publication: |
2013
|
|---|---|
| Authors: | Ryan, Jason ; Silvanto, Sari |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 13.2013, 1, p. 39-50
|
| Subject: | Branding | Business-to-business | E-commerce | Internet | Online marketplaces | Electronic Commerce | B-to-B-Marketing | Business-to-business marketing | Markenführung | Brand management | Lieferantenmanagement | Supplier relationship management | Online-Handel | Online retailing | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010247027