The critical role of internal marketing in knowledge management in not-for-profit organizations
Craig Hume; Margee Hume
| Year of publication: |
2015
|
|---|---|
| Authors: | Hume, Craig ; Hume, Margee |
| Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 27.2015, 1, p. 23-47
|
| Subject: | knowledge management | internal marketing | not for profit | knowledge capture | knowledge diffusion | Wissensmanagement | Knowledge management | Wissenstransfer | Knowledge transfer | Nonprofit-Organisation | Nonprofit organization | Wissen | Knowledge | Internationales Marketing | International marketing | Lernende Organisation | Learning organization |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010528160