The CRM handbook : a business guide to customer relationship management
Jill Dyché
| Year of publication: |
2002
|
|---|---|
| Authors: | Dyché, Jill |
| Publisher: |
Boston [u.a.] : Addison Wesley |
| Subject: | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Efficient Consumer Response | Efficient consumer response | Kundenwert | Customer value | Kundenzufriedenheit | Customer satisfaction | Kundenmanagement | Electronic Commerce |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIV, 307 S Ill., graph. Darst 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Handbuch ; Handbook |
| Language: | English |
| Notes: | Includes bibliographical references and index Literaturverz. S. 281 - 286 pbk. ; : £30.99 : Formerly CIP |
| ISBN: | 0-201-73062-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001578642