The Cross-Industry Innovation process : developing breakthrough Cross-Industry Innovation with analogical thinking
Year of publication: |
2010
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Authors: | Gassmann, Oliver ; Zeschky, Marco |
Published in: |
Immer eine Idee voraus : wie innovative Unternehmen Kreativität systematisch nutzen. - Lichtenberg : Harland Media, ISBN 978-3-938363-37-9. - 2010, p. 479-497
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Subject: | Innovation | Industrie | Manufacturing industries | Wissenstransfer | Knowledge transfer | Innovationsmanagement | Innovation management |
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