The cultural influence on mass customization
Carolin Wabia
| Year of publication: |
[2020]
|
|---|---|
| Authors: | Wabia, Carolin |
| Other Persons: | Pfau, Wolfgang (degree supervisor) ; Schenk-Mathes, Heike Yasmin (degree supervisor) |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) ; Technische Universität Clausthal (degree granting) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Mass Customization | Mass customization | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Schokolade | Chocolate | Kulturelle Identität | Cultural identity | Nationalkultur | National culture | Deutschland | Germany | China | Produktentwicklung | Marktforschung | Verbraucherverhalten | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XVI, 218 Seiten Illustrationen 21 cm x 14.8 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Dissertation, Clausthal University of Technology, 2019 |
| ISBN: | 978-3-658-31014-1 ; 3-658-31014-6 ; 978-3-658-31015-8 |
| Other identifiers: | 10.1007/978-3-658-31015-8 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012234738