The cultural side of innovation : adding values
Dany Jacobs
| Year of publication: |
2014
|
|---|---|
| Authors: | Jacobs, D. |
| Publisher: |
New York : Routledge, |
| Subject: | Innovationsdiffusion | Innovation diffusion | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Kultur | Culture |
| Description of contents: |
pt. 1. Building blocks -- pt. 2. Making innovation succeed.
|
Online Resource
| Extent: | 1 online resource (xviii, 214 pages) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-134-74769-6 ; 978-1-134-74776-4 ; 978-1-134-74783-2 ; 978-0-415-71619-2 |
| Other identifiers: | 10.4324/9781315880044 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014499406