The cultural underpinnings of platformization : how social movement organizations helped form the category of the sharing economy
Year of publication: |
2024
|
---|---|
Authors: | Bajde, Domen ; Golf-Papez, Maja ; Culiberg, Barbara |
Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 24.2024, 1, p. 153-172
|
Subject: | Categorization | market formation | macro-market category | platformization | social movement | sharing economy |
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