The culture side of value creation
Year of publication: |
2012
|
---|---|
Authors: | Ravasi, Davide ; Rindova, Violina ; Dalpiasz, Elena |
Published in: |
Strategic organization. - London : Sage, ISSN 1476-1270, ZDB-ID 2174173-6. - Vol. 10.2012, 3, p. 231-239
|
Subject: | Produktentwicklung | New product development | Kaufmotiv | Consumer motivation | Kulturelle Identität | Cultural identity | Soziale Gruppe | Social group |
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