The curious marketer : expeditions in branding and consumer behaviour
Harish Bhat ; foreword by R. Gopalakrishnan
| Year of publication: |
2017
|
|---|---|
| Authors: | Bhat, Harish |
| Other Persons: | Gopalakrishnan, R. (preface) |
| Publisher: |
Gurgaon, Haryana, India : Portfolio, Penguin |
| Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Städtetourismus | Urban tourism | Kulturtourismus | Cultural tourism | Event-Marketing | Event marketing | Indien | India | Welt | World |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxvi, 322 Seiten 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Also available as an e-book. |
| ISBN: | 978-0-670-08975-8 ; 0-670-08975-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011650504