The current status and potential use of silent technology : RFID to enhance customer relationship
Teuta Cata and W. Benjamin Martz
| Year of publication: |
2008
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|---|---|
| Authors: | Cata, Teuta ; Martz, W. Benjamin |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 3.2008, 3, p. 276-292
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| Subject: | Beziehungsmarketing | Relationship marketing | RFID | Innovationsmanagement | Innovation management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003764291