The current status of customer relationship management : experience of small businesses in the Jordanian food industry
Year of publication: |
2019
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Authors: | Al-Weshah, Ghazi A. |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1750-0672, ZDB-ID 2447880-5. - Vol. 12.2019, 1, p. 1-20
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Subject: | customer relationship management | CRM | CRM tools | qualitative approach | interviews | food companies | food processing industry | Jordan | Ernährungsindustrie | Food industry | Beziehungsmarketing | Relationship marketing | Jordanien | KMU | SME |
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