The curse of innovation : why innovative new products fail ; Report No. 05-117
Year of publication: |
2005
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Authors: | Gourville, John T. |
Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2005, 4, p. 3-23
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Subject: | Innovation | Produktentwicklung | New product development | Westliche Staaten | Western countries | Innovationsmanagement | Innovation management |
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