The curvilinear relationships between responsive and proactive market orientations and new product performance: A contingent link
| Year of publication: |
2008
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| Authors: | Tsai, Kuen-Hung ; Chou, Christine ; Kuo, Jyh-Huei |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 37.2008, 8, p. 884-894
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