The curvilinear role of trust in marketing systems : analysis of a moderated-mediation model with hierarchical linear modeling
Year of publication: |
2024
|
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Authors: | Manis, Kerry T. ; Cockrell, Seth ; Friske, Wesley |
Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 44.2024, 1, p. 116-134
|
Subject: | marketing systems | macromarketing | macromarketing systems | trust | political ideology | hierarchical linear modeling | competition | Vertrauen | Confidence | Theorie | Theory | Marketing | Mehrebenenanalyse | Multi-level analysis |
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