The customer as enabler of value (co)-creation in the solution business
Year of publication: |
July 2016
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Authors: | Petri, Jan ; Jacob, Frank |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 56.2016, p. 63-72
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Subject: | Value co-creation | Solution business | B2B | KIBS | Lieferantenmanagement | Supplier relationship management | Betriebliche Wertschöpfung | Value creation | Electronic Commerce | E-commerce | Kundenintegration | Customer integration | Leistungsbündel | Bundling strategy | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing |
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