The Customer Centric Enterprise : Advances in Mass Customization and Personalization
Year of publication: |
2003
|
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Authors: | Tseng, Mitchell M. |
Other Persons: | Piller, Frank T. (contributor) |
Publisher: |
Berlin : Springer |
Subject: | Beziehungsmarketing | Relationship marketing | Mass Customization | Mass customization | Massenproduktion | Mass production | Kundenzufriedenheit | Customer satisfaction | Unternehmen | Massenfertigung |
Description of contents: | Table of Contents [external.dandelon.com] |
Extent: | Online-Ressource (XII, 552p. 121 illus) digital |
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Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-3-642-55460-5 ; 978-3-540-02492-7 |
Other identifiers: | 10.1007/978-3-642-55460-5 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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