The customer journey when purchasing a new mobile phone : testing a dual mediation model
Jengchung Victor Chen, Phyo Linn Nicholas Kyaw and William H. Ross
Year of publication: |
2008
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Authors: | Chen, Jengchung Victor ; Kyaw, Phyo Linn Nicholas ; Ross, William H. |
Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1463-5178, ZDB-ID 21900085. - Vol. 10.2008/09, 2, p. 116-132
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