The customer-led bank: converting customers from defectors into fans
| Year of publication: |
2006
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|---|---|
| Authors: | Wisskirchen, Cornel ; Vater, Dirk ; Wright, Tim ; Backer, Philippe De ; Detrick, Christine |
| Published in: |
Strategy & leadership : a publication of Strategic Leadership Forum. - Bradford : Emerald, ISSN 0094-064X, ZDB-ID 13134735. - Vol. 34.2006, 2, p. 10-20
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