The customer's perception of purpose marketing : results of an empirical study of a company-supported campaign for the COVID-19 vaccination in Germany
Year of publication: |
2024
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Authors: | Rüger, Theres ; Lehmann, Thomas ; Siems, Florian |
Published in: |
Transfer : Zeitschrift für Kommunikation und Markenmanagement. - Hamburg : New Business Verlag GmbH & Co. KG, ISSN 2628-3409, ZDB-ID 2966246-1. - Vol. 70.2024, 1, p. 32-36
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Subject: | marketing and Covid-19 | marketing and politics | purpose marketing | Coronavirus | Deutschland | Germany | Marketing | Impfung | Vaccination |
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