The Customer Relationship Index Providing Analytics to Support the Business Case for Public Relations
| Year of publication: |
2010
|
|---|---|
| Authors: | Creech Avent, Jean ; Ki, Eyun-Jung |
| Published in: |
The Public relations strategist : issues and trends that affect management. - New York, NY : Soc., ISSN 1082-9113, ZDB-ID 12847926. - Vol. 16.2010, 4, p. 6-10
|