The Customer‐Seller Value Match
Year of publication: |
1975
|
---|---|
Authors: | Smith, G.W. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 9.1975, 2, p. 150-156
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer choice | Clients | Marketing |
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