The customer trust and customer commitment of e-customer relationship management : study at Jordan of mobile phone services
Year of publication: |
2015
|
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Authors: | Al-nassar, Bilal Ali Yaseen |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 9.2015, 1, p. 33-55
|
Subject: | e-CRM performance | e-customer relationship management | TAM | technology acceptance model | customer commitment | customer trust | customer loyalty | Mobilkommunikation | Mobile communications | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Datenschutz | Data protection | Jordanien | Jordan | Innovationsakzeptanz | Innovation adoption | Electronic Commerce | E-commerce | Kundenservice | Customer service |
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