The customers' perspective on presenting visual hotel information online
Year of publication: |
2013
|
---|---|
Authors: | Grüter, Marcel ; Schneider, Vanessa ; Myrach, Thomas |
Published in: |
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013. - Berlin : Springer, ISBN 3-642-36308-3. - 2013, p. 388-399
|
Subject: | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Visualisierung | Visualization | Online-Handel | Online retailing | Electronic Commerce | E-commerce |
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