The dark side of artificial intelligence in marketing : meta-analytics review
Mojtaba Barari, Lars-Erik Casper Ferm, Sara Quach, Park Thaichon and Liem Ngo
| Year of publication: |
2024
|
|---|---|
| Authors: | Barari, Mojtaba ; Ferm, Lars-Erik Casper ; Quach, Sara ; Thaichon, Park ; Ngo, Liem Viet |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 42.2024, 7, p. 1234-1256
|
| Subject: | Artificial intelligence | Customer alienation | Meta-analysis | Perceived risk | Privacy | Uniqueness neglect | Künstliche Intelligenz | Meta-Analyse | Konsumentenverhalten | Consumer behaviour | Datenschutz | Data protection | Marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-09-2023-0494 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015056983