The dark side of image marketing

Today's tourism marketing is heavily focused on conveying a positive image to prospective consumer segments. Doing so is fully consistent with traditional marketing practices that attempt to develop the product, price it, promote it, and distribute it in a manner most likely to convey the most positive image attributes possible.

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Year of publication:	1991
Authors:	Ahmed, Zafar U.
Published in:	The Tourist Review. - MCB UP Ltd, ISSN 0251-3102, ZDB-ID 2797199-5. - Vol. 46.1991, 4, p. 36-37
Publisher:	MCB UP Ltd

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb058084 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10015035404