The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk

Corporate Social Responsibility, Customer Satisfaction, and Market Value

Luo, Xueming, (2006)

Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives

Bhattacharya, C.B., (2004)

When Customers Are Members: Customer Retention in Paid Membership Contexts

Bhattacharya, C.B., (1998)