The Decision-Making Process in International Business Strategies : Factors of Influence on Small and Medium Enterprises

This paper investigates the relationship between the contextual factors related to the firm's decision-maker and the process of international strategic decision-making. The analysis has been conducted focusing on small and medium-sized enterprises (SME). Data for the research came from 111 usable responses to a survey on a sample of SME decision-makers in international field. The results of regression analysis indicate that the context variables, both internal and external, exerted more influence on international strategic decision making process than the decision-maker personality characteristics