The decision to customize and its effect on brand experience
Luca Petruzzellis, Russell S. Winer
| Year of publication: |
2023
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|---|---|
| Authors: | Petruzzellis, Luca ; Winer, Russell S. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 3, p. 516-530
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| Subject: | brand experience | consumer decision-making | customization | expertise | need for uniqueness | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21768 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014290758