The decline of conceptual articles and implications for knowledge development
Year of publication: |
2010
|
---|---|
Authors: | Yadav, Manjit S. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 74.2010, 1, p. 1-19
|
Subject: | Marktforschung | Market research | Marketingtheorie | Marketing theory | Bibliometrie | Bibliometrics | 1978-2007 |
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