The delicate power balance in advertising agency-client relationships : partnership or battleground? : the case of the Greek advertising market
Year of publication: |
2008
|
---|---|
Authors: | Zolkiewski, Judy ; Burton, Jamie ; Stratoudaki, Stella |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 7.2008, 4, p. 315-332
|
Subject: | Werbewirtschaft | Advertising industry | B-to-B-Marketing | Business-to-business marketing | Griechenland | Greece |
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