The demand for newspaper advertising space in Denmark in the past and in the future : with a methodological appendix
by Flemming Hansen and Ole Stenvinkel Nilsson
| Year of publication: |
1992
|
|---|---|
| Authors: | Hansen, Flemming ; Stenvinkel Nilsson, Ole |
| Publisher: |
Copenhagen |
| Subject: | Zeitung | Newspaper | Werbemittel | Promotional materials | Printwerbung | Print advertising | Dänemark | Denmark |
| Extent: | 27 S. : 13 Fig., 10 Tab |
|---|---|
| Series: | Research paper. - Copenhagen : [Copenhagen Business School, Department of Marketing], ISSN 0900-1808, ZDB-ID 2955968-6. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000860989