The Demand-Side Innovation Policies and Sustainable Development in the Small EU Country

Various regulations, standards, public procurement activities, subsidies for private demand, and other similar support measures form the demand-side innovation policies. In the modern era, countries and governments dedicate more and more attention to the economic, social, and environmental sustainability of development and entrepreneurship. Sustainable development aims to meet human needs so that economic and social conditions will improve or at least not deteriorate and environment is preserved in order to allow future generations to meet their needs as well. Several demand-side innovation policy measures target also sustainability either as primary or secondary goal. Such policy measures tend to suffer from overshooting effects or fail to influence the behaviour in a desired manner. The purpose of this study is to offer suggestions concerning demand-side policy measures in order to improve their impact on the sustainability of development