The demise of Anheuser-Busch : arrogance, hubris and strategic weakness in the face of intense internationalization
Ian M. Taplin, Jens Gammelgaard, Christoph Dörrenbächer and Mike Geppert
| Year of publication: |
2013
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|---|---|
| Authors: | Taplin, Ian M. ; Gammelgaard, Jens ; Dörrenbächer, Christoph ; Geppert, Mike |
| Published in: |
The global brewery industry : markets, strategies, and rivalries. - Cheltenham : Elgar, ISBN 978-1-78100-634-4. - 2013, p. 269-287
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| Subject: | Anheuser-Busch Inc. | Brauerei | Brewery | Bier | Beer | Strategisches Management | Strategic management | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010460280