The depicted service employee in marketing communications : an empirical assessment of the impact of facial happiness
Year of publication: |
September 2017
|
---|---|
Authors: | Söderlund, Magnus ; Sagfossen, Sofie |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 38.2017, p. 186-193
|
Subject: | Depicted faces | Facial expressions | Emotions | Happiness | Service marketing | FaceReader |
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