The design and efficiency of loyalty rewards
Ramon Caminal
| Year of publication: |
2012
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|---|---|
| Authors: | Caminal, Ramón |
| Published in: |
Journal of economics & management strategy : JEMS. - Malden, Mass. [u.a.] : Blackwell, ISSN 1058-6407, ZDB-ID 1123863-X. - Vol. 21.2012, 2, p. 339-371
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| Subject: | Konsumgüterhandel | Consumer products distribution | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Wirtschaftsmodell | Economic model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009548727