The design dimension : product strategy and the challenge of global marketing
Christopher Lorenz
| Year of publication: |
1986 ; Reprinted
|
|---|---|
| Authors: | Lorenz, Christopher |
| Publisher: |
Oxford : Basil Blackwell |
| Subject: | Industriedesign | Marketing |
| Extent: | XI, 167 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-631-13747-5 |
| Source: |
Persistent link: https://www.econbiz.de/10004620289