The design of consumer experiences : managerial approaches for service companies
Year of publication: |
2014
|
---|---|
Authors: | Carù, Antonella ; Cova, Bernard |
Published in: |
Managing consumer services : factory or theater?. - Cham : Springer, ISBN 978-3-319-04288-6. - 2014, p. 91-108
|
Subject: | Beziehungsmarketing | Relationship marketing | Dienstleistungsmarketing | Services marketing | Event-Marketing | Event marketing | Produktgestaltung | Product design | Pferdesport | Equestrian sports | Freizeitwirtschaft | Leisure industries | USA | United States |
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