The design of online advertising markets
Year of publication: |
2013
|
---|---|
Authors: | Edelman, Benjamin |
Published in: |
The handbook of market design. - Oxford [u.a.] : Oxford Univ. Press, ISBN 978-0-19-957051-5. - 2013, p. 363-378
|
Subject: | Online-Marketing | Internet marketing | Preismanagement | Pricing strategy | Suchmaschine | Search engine | Sponsoring | Sponsorship | Mechanismus-Design-Theorie | Mechanism design |
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