The determinants of customer loyalty in Malaysian mobile telecommunication services : a structural analysis
Lai-Ying Leong; Teck-Soon Hew; Keng-Boon Ooi; Binshan Lin
Year of publication: |
2012
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Authors: | Leong, Lai-ying ; Hew, Teck-soon ; Ooi, Keng-boon ; Lin, Binshan |
Published in: |
International journal of services, economics and management. - Genève : Inderscience Enterprises, ISSN 1753-0822, ZDB-ID 2422828X. - Vol. 4.2012, 3, p. 209-235
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