The determinants of email receivers' disseminating behaviors on the internet
Year of publication: |
2007
|
---|---|
Authors: | Chiu, Hung-Chang ; Hsieh, Yi-Ching ; Kao, Ya-Hui ; Lee, Monle |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 47.2007, 4, p. 524-534
|
Subject: | E-Mail | E-mail | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Mediennutzung | Media usage |
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