The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Year of publication: |
May 2018
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Authors: | Nyadzayo, Munyaradzi W. ; Matanda, Margaret J. ; Rajaguru, Rajesh |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 86.2018, p. 435-445
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Subject: | B2B brand loyalty | Emotional brand attachment | Franchisor competence | Level of information sharing | Relationship value | Emerging markets | B-to-B-Marketing | Business-to-business marketing | Markenführung | Brand management | Franchising | Schwellenländer | Emerging economies | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Emotion | Strukturgleichungsmodell | Structural equation model |
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