The determinants of global account management (GAM) : a relationship decision-making model
Bartosz Deszczyński
| Year of publication: |
2019
|
|---|---|
| Authors: | Deszczyński, Bartosz |
| Published in: |
Argumenta oeconomica. - [Wrocław] : [Wrocław University of Economics], ZDB-ID 2892843-X. - Vol. 43.2019, 2, p. 233-253
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| Subject: | cooperation | relationship management | global account management (GAM) | partnership | Key-Account-Management | Key account management | Theorie | Theory | Multinationales Unternehmen | Transnational corporation | Beziehungsmarketing | Relationship marketing | Unternehmenskooperation | Inter-firm cooperation | Lieferantenmanagement | Supplier relationship management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.15611/aoe.2019.2.10 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012284896