The determinants of mobile subscriber retention in Sweden
A binomial logit model is estimated on individual telecommunications service use data. The model examines whether operator-specific switching costs and termination-based prices impact on retention. The results show that service attributes (brand image and on-net prices) are significant in retaining subscribers. As customers of larger networks face higher switching costs, only the largest operator can use termination-based pricing to retain mobile subscribers.
Year of publication: |
2012
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Authors: | Srinuan, Pratompong ; Bohlin, Erik ; Madden, Gary |
Published in: |
Applied Economics Letters. - Taylor & Francis Journals, ISSN 1350-4851. - Vol. 19.2012, 5, p. 453-457
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Publisher: |
Taylor & Francis Journals |
Saved in:
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