The detrimental effect of cause-related marketing parodies
Year of publication: |
August (II) 2018
|
---|---|
Authors: | Sabri, Ouidade |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 151.2018, 2, p. 517-537
|
Subject: | Backfire effect | Cause-related marketing | Cause-related marketing critics | Communication effects | Parody | Cause-Related Marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
-
The moderating role of religiosity on cause related advertising campaigns
Mabrouk, Abir Ben, (2019)
-
Cause-related marketing : uncovering the myth
Mehran Nejati, (2015)
-
Consumers' attitudes towards cause-related marketing
Sinčić Ćorić, Dubravka, (2015)
- More ...
-
Sabri, Ouidade,
-
Perceptions et évaluations du lot virtuel par le consommateur.
Desmet, Pierre,
-
Parguel, Béatrice,
- More ...