THE DEVELOPING INTERNATIONALISATION OF RETAILING

The internationalisation of retailing has been a facet of retail developments in recent years and will continue to be of importance to companies in the 1990s. The forces which encourage retailers to “go international”, the scale of international presence and the strategies employed to enter new markets are identified. Finally, possible trends in the future are discussed.

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Year of publication:	1990
Authors:	Treadgold, Alan D.
Published in:	International Journal of Retail & Distribution Management. - MCB UP Ltd, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 18.1990, 2
Publisher:	MCB UP Ltd
Subject:	International marketing \| Co‐operation \| Retailing \| Strategic planning \| Strategic marketing

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/09590559010000575 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014803651