The development and diffusion of customer relationship management (CRM) intelligence in business-to-business environments
Year of publication: |
2013
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Authors: | Stein, Alex D. ; Smith, Michael F. ; Lancioni, Richard A. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 42.2013, 6, p. 855-861
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Subject: | Customer relationship management | Customer databases | Customer-supplier information | Data-driven decision-making | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | IT-gestütztes Marketing | Computer-assisted marketing | Datenbank | Database | B-to-B-Marketing | Business-to-business marketing |
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