The development of local marketing knowledge within joint ventures : an analysis of the performance of Belgian multinationals in China
Year of publication: |
2006
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Authors: | Van den Bulcke, Daniel ; Zhang, Haiyan |
Published in: |
International marketing ; Vol. III. - London [u.a.] : SAGE. - 2006, p. 22-41
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Subject: | Joint Venture | Joint venture | Multinationales Unternehmen | Transnational corporation | Belgisch | Belgian | Marketing | Wissen | Knowledge | Auslandsinvestition | Foreign investment | Belgien | Belgium | China |
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